Digital real estate agencies: the future now?

Publi-Communiqué France Anissa Duport-Levanti 07 Sep 2021 Share on

Online real estate agencies are increasing and providing competitive services to carry out real estate transactions.But how do they work?What are their advantages in the face of traditional agencies?

Full -changing real estate agencies

Today and even more after a year of health crisis, the real estate sales market is part of the digital era.Indeed, the model of traditional real estate agencies is gradually starting to run out of steam, because more and more sellers seek, at least at first, to sell their property by themselves.Commissions deemed too expensive, service which is struggling to evolve (although virtual visits have democratized with confinements) and sometimes lack of transparency...So many factors that deteriorate confidence between the French and certain real estate agencies.

But new players emerge to revolutionize the market: online real estate agencies.Welmo is one of them and even places itself as the only 100 % digital real estate agency present throughout France."We support the owners in the sale of their property, while avoiding exorbitant agency fees, because we cut our technologies and the experience of our real estate agents.We digitalize the profession, without dehumanizing the council, "explains Nicolas Gay, co-founder of the online agency.

Save savings thanks to digital agencies?

Digital real estate agencies are based in tune with the times and also take the side of breaking the traditional agency fees!Indeed, according to the FNAIM real estate guarantee fund, the rates set by real estate agents amounted to 4.80 %, one of the highest rates in Europe.If each online agency has its own pricing policy, Welmo, for example, offers two packages, the percentage of which does not evolve according to the price of the property.Thus, savings on agency fees can represent more than € 20,000!

But then, how can online agencies be profitable by breaking the prices at this point?Quite simply by favoring the volume of sales."On average, we sell a property in 7 to 10 days.Thus, our agents can hope to sell up to 10 goods per month, even if the monthly average of our workforce is 4 goods sold.For its part, on average, a traditional real estate agency, sells a property in two months, ”says Nicolas Gay.

Digitalization at the service of human contact

This speed to sell goods is largely explained by the use of technology.Indeed, thanks to digital, many time -consuming tasks are automated and real estate agents therefore have much more time to devote to their customers and the sale of the property.

"You have to educate customers to this more modern model," says the co-founder of Welmo.The health crisis has also accelerated this awareness, because those who had real estate projects maintained them, despite the confinements.Digital agencies are therefore released at that time ”.Indeed, the videoconferencing having entered customs, distance selling has never been carried out so well.Much more flexible, less waste of time in travel and just as effective, these remotely meetings are better and better for customers.

Launched in 2016, Welmo is a real estate agency that actively participates in the revival of the world of real estate.His concept?Sell a whole property remotely, without going to the field, but by maintaining a close link with its customers and a complete offer of services.Thus, the start-up has a satisfaction rate of 98 % and a recommendation rate of 40 %.A great proof of success for a network which is experiencing 100 % growth per year and now aims to develop everywhere in France and abroad, by recruiting new agents.