A praise of women's entrepreneurship in real estate soon published by Marielle Cazeaux Renaud

On March 8, 2022, Marielle Cazeaux Renaud will publish her first book "I sign on the bottom right": a beautiful book to encourage women to enter real estate, rich in strong testimonials, varied backgrounds and inspiring tips.

Are women and men really equal in business in real estate? Marielle Cazeaux Renaud has her own experience with this: formerly a real estate agent and consultant, she is now a real estate trainer, personal development coach and author.

This dull, independent and ambitious personality tells us how her encounter with many sisters in the real estate world led her to write her book "I sign on the bottom right", which will appear on March 8, 2022.

Women and real estate agents, a compromise story?

"A few years ago, when I was conducting training as a consultant and regional manager at the AMEPI file, two observations struck me: on the one hand, the still imperfect parity in managerial positions, and on the other hand, the confidences that many women gave me very spontaneously," off the hook ", after my training sessions," explains Ms. Cazeaux Renaud. "through their intimate stories, I became aware of a reality shared by many of them: the desire to engage in entrepreneurship, often hampered by great loneliness and a sense of illegitimacy. Many have told me, "I would love to, but I Don't dare." These confessions impacted me, I was touched to meet all those unique and competent women who didn't realize their dreams because of lack of confidence in them. I asked myself two questions: where does this suffering come from some women and how do we help them achieve their goals? "

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Marielle Cazeaux Renaud has conducted numerous research to understand that this reality was the fruit of a social construction, leading women to develop a misperception of their abilities and to prioritize the expectations of others, to the detriment of their own desires. "there is a rather astonishing parallel between the status of women and that of real estate agents: both have to devote themselves and make (or sign) compromises to give full satisfaction to others," she says. "I therefore decided to conduct my own field survey in order to meet various female profiles in the real estate sector and it is with a great deal of authenticity that I share them in my book."

Inspiring testimonies and a committed book

Convinced of the incredible talent of women, Marielle Cazeaux Renaud wrote this book not only to help as many professionals break from isolation, to give them support, but also to invite them to deconstruct the systemic beliefs that impact their lives and projects.

"I want to show that there is no perfect recipe for making their professional dreams come true; everyone has the ability to do so with their own reality, whether they are mothers or not, single, married or divorced, young or older, etc." I sign at the bottom right "is a title that I have chosen to invite women to reengage with themselves and follow their aspirations," continues the author. "I want to show that there is no perfect recipe for making their professional dreams come true; everyone has the ability to do so with their own reality, whether or not they are mothers, single, married or divorced, young or older, etc." "by honoring different female role models, I want to open up the field of possibilities, inject hope and energy so that still others decide to live their entrepreneurial dream." Besides, readers will not only have the opportunity to read these testimonials, but also to watch them in videos and listen to them in podcasts thanks to QR codes present in this living book.

As we all have a role to play in encouraging female entrepreneurship, two male figures from the real estate world have also spontaneously agreed to speak in this book: Laurent Vimont-President of Century 21 France-and Jean-François Buet-former President of FNAIM, now President of Habellis -. "we all too often tend to oppose men and women in defending parity and feminism when they can act together for this progress, so it was obvious to create a place for committed men in my book. Laurent Vimont, because of his sensitivity to the cause of women and Jean-François Buet, for his decisive encouragement in the creation of my project, "explains Marielle.

Tips for being a happy professional

Today, she is the director of her training company, and she also reveals many tips so that everyone can imagine and create a business model that suits her. "giving up one's desires is like letting yourself down. I would like to take my readers by the hand so that they remove their doubts, dare to be accompanied if necessary, take (again) the power of their lives and define the lines of a contract with themselves. Finally, I dream that this book will meet with great visibility among professionals in the sector to see more and more real estate agents happy and happy! "

If you are interested in this reading, it is possible to pre-order the book "I sign on the bottom right" as of today. To start your good resolutions as quickly as possible, a "I want everything" pack is already available and will give you access to exclusive content from Marielle Cazeaux Renaud.